BBA (Bachelor of Business Administration) is a three-year full-time course that is designed to give the basic knowledge and a clear understanding of all the functions of a company like marketing, finance, systems, human resource management etc. and in that respect is similar to an MBA program.
BBA develops a student's managerial skills by giving him/her a broader perspective through knowledge of all functions, enhancing his decision-making capability and sharpening his communication skills. The methodology involves training through practical experience in the form of case studies, projects, presentations, industrial visits, and interaction with experts from the industry. With such inputs, BBA graduates have an edge over other graduates and get direct entry into the corporate world.